Our Promise
We promise to make lingerie that never asks you to be anything but yourself — not softer, not louder, not smaller, not more.
The first thing that touches your skin shouldn't demand anything from you. It shouldn't pinch, perform, or pretend. Comfort that doesn't compromise.
Support without the suffering.
Lingerie that makes you confident enough to run the world.
From the founder
I got tired of choosing between lingerie made for the male gaze and underwear so cheap & boring it felt disposable.
We deserve the third option - pieces that actually hold us through real days, while making them so much better.
Celebrate and truly understand us.
epoché is that space.
A circle of women, not a faceless label.
Every stitch comes from real conversations and real bodies.
Not fast fashion, not a decoration.
But a lingerie that feels like putting yourself first.
Anna Khoma, Founder & CEO
Our Commitments
Embracing authenticity in all its forms
Being authentic doesn’t mean being perfect.
It means showing up exactly as you are - confident and uncertain, bold and soft, all at once. Just being real.
We stand for that in everything we do.
Celebrating womanhood
The housewife. The career-oriented one. The one who got called an alien in middle school. The one figuring it out. The one who loses it sometimes, but always pulls herself together. We see all of you, and we're here for it.
Respecting your body as it is
Your body isn't something to fix, contain, or apologize for.
Respecting it means wearing lingerie that holds you through your entire day, while giving you the power to run the world.
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