I was a teenager when my breasts started growing, and I had no one to talk to about it. I was too ashamed to ask my mom for a bra, so she eventually brought home hand-me-downs from a friend's daughter. They didn't fit, but at least I had something.
That's how I got my first bras. Ill-fitting leftovers because no one knew how to have the conversation. That's why I built epoché.
Anna Khoma
Founder & CEO
What customers are saying
4.89
★ ★ ★ ★ ★
274 verified reviews
★ ★ ★ ★ ★
"The fit, the fabric, everything. The first bra I have actually wanted to wear all day."
— Verified customer · Laura B.
★ ★ ★ ★ ★
"I bought the 6-pack and threw out everything else in my drawer. Worth every dollar."
— Verified customer · Nina R.
★ ★ ★ ★ ★
"Finally, underwear that doesn't ride up, dig in, or fall apart in the wash. Reordering."
— Verified customer · Priya M.
★ ★ ★ ★ ★
"I was skeptical because I've been burned by cotton briefs before but these are genuinely so good. Already ordered two more packs."
— Sarah M.
★ ★ ★ ★ ★
"Ended up buying a second pack for my sister because I liked mine so much. The fit is perfect and they stay comfortable all day without adjusting."
— Chloe A.
★ ★ ★ ★ ★
"These are simply the most comfortable briefs I've owned in years. Wish I'd found these sooner honestly."
— Shantae Z.
★ ★ ★ ★ ★
"One color for every day of the week plus a spare, which is exactly how I use them. The ribbed fabric is comfortable and the quality is consistent 😍"
— Dakota
★ ★ ★ ★ ★
"Perfect everyday set. Soft, stretchy, and they don't dig in at all. Having all these colors in one pack is such a nice bonus ❤️"
— Hailey
★ ★ ★ ★ ★
"Quality completely exceeded my expectations. I thought it would be just a basic set but it feels really premium and well made."
— Camila St.
★ ★ ★ ★ ★
"I love the variety of colors in this pack. It actually makes getting dressed a bit more fun lol. Plus the cotton feels super soft and breathable. ❤️"
— Mia
★ ★ ★ ★ ★
"Bought the 3 pack to try and now I'm going back for the 6. Super soft and they actually stay in place all day which is rare for me lol"
— Jessica K.
★ ★ ★ ★ ★
"Six pairs for the price is genuinely good value, especially at this quality level. The ribbed texture is comfortable and the colors are all pretty."
— Claire
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30-day fit guarantee
Doesn't fit? Send it back. No forms, no questions, no drama.
📦
Free shipping over $80
All US orders. Discreet packaging. Tracked from our door to yours.
♀
Female-founded, female-led
Built by Anna for the women she knows. Not focus-grouped. Not optimized for him.
Your first order
Stop settling. Start with one piece.
If it doesn't fit, send it back. If it doesn't feel right, send it back. We'd rather have you back next month than this month.
Wrap a soft measuring tape around your ribcage, exactly where your bra band sits. Make sure the tape is level all the way around, snug but not digging in. Exhale naturally so your ribcage relaxes, then record this number in inches — this is your underband measurement.
Step 2: Bust (Cup Size)
While wearing an unlined bra or thin tank top, wrap the tape around the fullest part of your bust. Keep the tape level and comfortably snug (not compressing the tissue). Record this number in inches — this is your bust measurement.
Band size
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Cup size (overbust by band)
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inches
inches
Enter your measurements to find your size.
Sizing is based on Epoché's own chart. If you're between sizes, we recommend sizing up. Reach out if you're unsure — we'll help.
Cotton Triangle Bra
Size Charts
Size guide
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cm
cm
Enter your measurements to find your size.
Sizing is based on Epoché's own chart. If you're between sizes, we recommend sizing up. Reach out if you're unsure — we'll help.
